THE GRUFF STUFF is a premium British brand offering genderless and inclusive skincare. Our multi-award-winning capsule collection of everyday essentials is suitable for all skin types, including sensitive and acne-prone skin. 

GRUFF = direct, no-nonsense, straightforward, unpolished

Our products are about ease of use, speedy application and convenience without compromising on the results.

We use only ethically and responsibly sourced ingredients and our packaging is made using post-consumer recycled plastic, effectively supporting collection and processing of post-consumer waste.

THE GRUFF STUFF offers a welcome alternative to complex skincare regimes promoted by big brands and heritage beauty houses. Our formulas are packed with vitamins and active ingredients, that are suitable for all skin types, including sensitive and acne-prone skin.


We have developed a unique blend of active ingredients that transcends all our products. This blend contains extracts from Kakadu plum, organic aloe leaf and wild Australian plums to boost vitamins A, C and E while naturally increasing the levels of collagen and hyaluronic acid in your skin.


THE GRUFF STUFF has won a number of awards and accolades including Highly Commended at prestigious COPRA Awards and it also became the most awarded brand of Pure Beauty Awards 2020 with wins in 3 categories while being also Highly Commended.

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