THE GRUFF STUFF shortlisted to be the Best New International Breakthrough Brand at Pure Beauty Global Awards 2021

THE GRUFF STUFF has been shortlisted at Pure Beauty Global Awards 2021!

The editorial team at Pure Beauty received over 800 entries from all over the world and they shortlisted us for the following categories:

  • Best New International Breakthrough Brand
  • and Best Special Innovation with our cult product - The Spray On Moisturiser.

Pure Beauty will work with an international panel of beauty experts and professionals to vote for the winners. The panel will use their expertise to judge across different categories and decide the best new global products of the year. 

The winners will be announced on 12 May 2021

View full shortlist 

Why were we shortlisted?

THE GRUFF STUFF has successfully expanded into 30 countries across 4 continents within 15 months from our launch. We work with some of the world’s leading retailers as well as carefully hand-picked independent stores.

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THE GRUFF STUFF shortlisted at Pure Beauty Global Awards 2021