THE GRUFF STUFF launch with The Perfume Shop

Award winning vegan, genderless and inclusive skincare brand, THE GRUFF STUFF, is thrilled to announce its launch with The Perfume Shop.

The Perfume Shop is the UK’s largest specialist fragrance retailer with 255 stores across the UK & Ireland, selling all major designer fragrance brands, classic and celebrity perfumes, aftershaves, skincare and body products with unrivalled expertise. The Perfume Shop is part of luxury beauty at AS Watson Group.

AS Watson Group

“In line our brand ethos The Perfume Shop is committed to create an inclusive culture that cares about communities, people and the planet. Our range of award winning, vegan, genderless, skincare offers products that are luxurious in formulation and ethical at heart. We couldn’t be happier to partner with such an established retailer” David Sparkes, Managing Director.

THE GRUFF STUFF is an ethically and responsibly sourced range of results driven skincare that is ideal for all skin types, including sensitive skin. Offering consumers products that are vegan, free from gluten, parabens and mineral oil with packaging made from recycled materials.

THE GRUFF STUFF is available now at